Chivas Regal ran a 3 year campaign called ‘The Blend’ to educate consumers on the quality of blended whisky through interactive sessions. Guests learned about the history of Chivas Regal and would make their own blend to take home using 5 different whisky styles. We were tasked with operating two pop up’s over 6 months to showcase this successful campaign. We then managed the logistics to take the campaign nationwide to deliver The Blend sessions to over 30,000 attendees.